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June 22, 2018

Kull Named Deputy Athletic Director for External Operations

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Kull named AD


TAMPA, MAY 17, 2016 – The University of South Florida has named Scott Kull, who helped guide unprecedented growth in TCU Athletics over the last 11 years, to the position of Deputy Athletic Director for External Operations, USF Director of Athletics Mark Harlan announced Tuesday.

Kull comes to USF following highly successful tenures in athletics administration at TCU and Florida State. He brings nearly 25 years of collegiate athletics experience and an exceptional track record to his role overseeing the athletic department’s external functions of development, communications, marketing, ticket sales, corporate partnerships, broadcasting and digital strategy.


Coinciding with the addition of Kull to USF Athletics’ senior leadership team, Barry Clements has been promoted to Executive Deputy Athletic Director with overall department oversight. Kull, in his role overseeing development efforts in athletics, will also have a direct reporting line to USF Foundation CEO Joel Momberg.

Kull previously served as Senior Associate Athletics Director for External Operations at TCU during an exceptional period of growth that saw the Horned Frogs emerge as a national force in collegiate athletics, become a member of the Big 12 Conference and set revenue and ticket sales records. Kull was a key member of a leadership team that raised nearly $260 million for athletic facility projects since 2005 (including $164 million for a football stadium and $72 million for a renovated basketball arena), generated $125 million in giving in the last three years, tripled football season ticket sales to 34,000 with annual revenues exceeding $9 million, and oversaw an 84 percent increase in sponsorship revenues to over $5 million annually.

Kull’s leadership of all of TCU’s revenue contracts saw total revenue increase by $9 million over a seven-year span culminating with $22 million in contract revenue in 2015. He led a team that set all-time program highs in ticket sales as well as attendance and revenue for football, basketball, baseball, volleyball, soccer and tennis. Kull also negotiated a third-tier television rights contract with FOX, put in place a seven-year, $40 million IMG sponsorship and media rights agreement and oversaw initiatives that saw licensing revenue climb to $1 million annually. He accomplished all this while also serving as a highly successful sport administrator for 11 of TCU’s athletic teams.

During Kull’s over two-decades long career in collegiate athletics, he has also held positions at Florida State, Ohio State, Georgia Tech and Florida.

While at Florida State (1997-2005), he rose to the dual reporting role of Associate Athletics Director and General Manager of Host Communications, and was key in establishing a new partnership with Host, one of the nation’s leading collegiate sports marketing companies. In that role, he oversaw annual sponsorship revenue generation of $5 million, was part of an athletics capital campaign that raised $70 million and helped FSU earn 10 national sports marketing awards.

Kull oversaw marketing efforts at Ohio State and Georgia Tech and began his career working in the ticket office and athletic operations at Florida.

A former student-athlete, Kull competed on the football and track and field teams at Otterbein University earning his bachelor’s degree in business and organizational communications in 1990. He went on to earn a master’s degree in sport management from Ohio State University in 1992.


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